Benefit Cosmetics says it is “saluting female veterans” on Valentine’s Day, and partnering with Operation Reinvent.

On Saturday, February 14th 2015, the complimentary “Salute With A Smile” mini makeover will be available at Benefit Cosmetics 775 Brow Bars and 25 boutiques in the U.S., as a special gift to all female veterans who have served in the military.

Maggie Ford Danielson, Benefit’s Global Beauty Authority, explains, “A woman is most beautiful when she is laughing and smiling. Benefit Cosmetics has been making women feel good about themselves for over 38 years. We help women feel good on the inside, so that they feel stronger on the outside!”

She continued, “Studies have shown that women equipped with healthy self-esteem and appearance reflects an inner confidence. Valentine’s Day is the perfect time to focus on women in our immediate or surrounding lives who we want to celebrate.”